6735 Cascade Rd SE, Grand Rapids, Michigan 49546, United States

Alpha Dog Coaching & Personal Training

Welcome to Alpha Dog Coaching & Personal Training

Who We Are

Trainers Who Care

Dr. Scott Newquist, founder and director of Alpha Dog Coaching, has over thirty years of experience in high intensity strength training. For over twenty-five of those years he has instructed, trained and coached individuals and teams on proper strength training methods.  He grew up in Houghton, Michigan and began his CCJHA hockey career in October 1970. He was on three CCJHA junior championship teams, and his high school won the State Championship in 1982. He graduated from the University of Central Florida and National University of Health Sciences (NUHS), earning dual bachelor degrees, one in Exercise Science, and a Doctorate of Chiropractic Medicine. He has extensive experience in strength and conditioning, exercise physiology, sports psychology and sport-specific training.  Dr. Newquist has trained many youth, prep, collegiate and professional athletes. He has worked with the Grand Rapids Rampage (AFL), Grand Rapids Griffins (AHL), many MMA, kickboxing and boxing champions, and several professional golfers. He has trained state and national champion wrestlers, hockey players, football players, baseball players and powerlifters. He has coached youth hockey and soccer. He has been featured in several professional trade publications (including the cover), on Fox 17 news, WBBL, WTKG and WOOD radio stations. He has a true passion for training and coaching, investing himself fully in an outcome-based approach and taking great pride in his athletes who are coachable and apply themselves with dedication. Dr. Newquist resides in Grand Rapids, with his wife, Shaya, son Travis and black mouth cur, Yankee. He is an avid sports fan. He enjoys working out, hiking, the water, golf, shooting, hockey, boating and spending time with his family.

Knowledgeable Training Expertise

Our high-intensity training methods embody a strength training philiosophy that focuses on high intensity work, performing quaity repetitions with maximum muscle contraction, developing balanced strength throughout each muscle group, and building maximum strength and power in the safest environment possible. With years of success and experience, we are capable of analyzing your body and creating a fitness plan that will help you reach your goals. Most plans include healthy eating and exercise, to ensure the best results for our clients. We will work with you to keep you on track and motivated to reach your goals. 

Your Success is Our Goal

We understand that proper exercise is a stimulus which acts on your body to demand an adaptive change. There are three fundamental variables involved in this relationship which we use at Alpha Dog Coaching to produce the best results for our clients. They include high-intensity workouts, brief workouts and infrequent workouts (more recovery time). We understand that adapting new fitness habits is difficult and often  fails. Our goal is to change your view on fitness, so that it becomes a part of who you are and your lifestyle. We strongly believe that if you practice healthy habits, you will be able to obtain a healthy lifestyle. 



Personal Training

Result-Producing training approach builds muscle, burns fat, boosts fitness. Personal training is about establishing a relationship, building trust, and working hard together on client-specific goals. 

Sports-Specific Training

Whether you are a weekend warrior or a competitive athlete at any level, our programs push athletes hard and make them faster, stronger and more agile than they ever thought possible.

Strength/Power Sports Training

If you are ready to get seriously strong, we will teach you how to safely maximize your strength potential. We use classic, proven training approaches to build greater absolute strength.

Boxing/Kickboxing Training

The proper boxing training will condition you for fighting while developing your skills. Learn how to train your fighting muscles and improve your overall athleticism.

Mental Toughness Training

Committed, dedicated athletes work too hard and sacrifice too much to let competitive performance be defeated by mental errors. Part of our athletic training is to help develop the mind of a champion.

Alpha Dog Self-Defense

15 Surprisingly Simple Self-Defense Techniques, and 11 tips on being more safe. Workshops available to groups and individuals. No prior experience is needed to learn real-life self defense.


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Alpha Dog Coach and Parents Flyer (pdf)


physicalfitnessnutrition [Autosaved] (ppt)


mcgill big three (pdf)


30dayketogenicdietplan2015 (pdf)


CalculatingMacros (pdf)


Coaching Client Intake Forms (pdf)


The fundamental principles of High Intensity Training (docx)



I've been training with Scott (competitive powerlifting) for just over a year and couldn't be happier with the results we are achieving! He sets the bar high and expects hard work in every session, but motivates the client every step of the way to reach and exceed goals, spends the time to truly individualize each client's program, and knows how to get results. He has a rare gift for coaching, for bringing out potential and molding a champion. When I first started training with him just a year ago, I was in pretty rough shape, discouraged and about ready to retire from the lifting...but now I'm more motivated than ever, and he has me deadlifting close to 400 pounds and holding 13 national records...at age 57!! In my first competition after he'd trained me just five months, I brought home the championship belt. Between his excellent chiropractic care and hard-driving but safe, injury-free training, we're just really getting started on how far we can take this progress in the sport I love!   He genuinely cares about his clients and takes pride in their success. He's also friendly with a great sense of humor, and has become a good friend as well. Looking forward to many more years training with Alpha Dog Coaching! Highly recommended!

Terri Vandevegte, Graphic Artist
NASA Powerlifter & National Record Holder

My favorite part of training that stands out is the technical information I receive…the muscle groups, recruitment, resistance, proper form…the “why” as well as the “how” to train.  Go for it!! Expect results you will really like!! Tom Robinson, Mechanical Engineer  

Personal training at Alpha Dog Coaching has improved many aspects of my life; mentally and physically. One of my goals is toning my body and I began to see amazing results after a few weeks and it’s continuing to get even better. I feel great about myself and realizing my potential in the gym has helped me to push myself in other aspects of my life (a career change). Beth Patchak, Mathematics Teacher 

What stands out the most to me about training at Alpha Dog Coaching is the wealth of knowledge of the anatomy and chemistry of the body. Not only does this contribute to the types and styles of exercises performed in a routine, but also into the most efficient execution and rewards of those exercises. At such a reasonable and affordable cost, there is little reason not to be exercising in an environment where there is constant information, assistance, companionship and accountability. All of these are offered at Alpha Dog Coaching. Jordan Klein, Mechanical Engineer  

Dr. Newquist’s encouragement, attention to detail, and knowledge has been life changing.  During our first session we discussed where I want to go, my goals and objectives and fitness vision. Dr. Newquist is sincere, thoughtful, tough, and genuinely cares about me and my quality of life. I also appreciate and truly value the consistent support both during my sessions and outside of my sessions. He suggests articles, resources and activities that help keep me motivated. Ann Pugliese, Clinical Coordinator  

 Time spent with me is never counted and is always available if I have questions, concerns or suggestions. Quality of instruction is second to none. I understand more now than I ever have through years of working out blindly, not knowing why some things worked while other did not. You don’t get that at most, if any, other training facilities. Support is invaluable; when I have one of those weak-and-puny days, support – be it exercise related, verbal, or just in the form of an understanding smile – is always there. Again, knowledge is second to none. The backgrounds, experience, and collective knowledge of Alpha Dog Coaching is the foundation for valued, time-tested, lasting, and SAFE training.  Peg Molter, ACE Certified Personal Trainer, Data Analyst

His confidence in my ability to do more than I thought I was capable of and pushing me to do so is what stands out to me. By having knowledge of my injury history he was able to customize a workout specifically for me, greatly reducing my risk for reinjury. A personal trainer is the best investment you can make for yourself.

Cheryl Brydges, Executive

25% OFF 24-SESSION PACKAGE (new clients only)

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To schedule an appointment, feel free to give us a call or fill out the form below. 

Alpha Dog Coaching & Personal Training

6735 Cascade Road Grand Rapids, MI 49546

(616) 464-1091



7:00 am – 7:00 pm


7:00 am – 7:00 pm


7:00 am – 7:00 pm


8:00 am – 8:00 pm


7:00 am – 7:00 pm


7:00 am – 3:00 pm